How to manage a successful dental clinic today – Tenerife

Date:

4:00 p.m. to 8:00 p.m.

Tenerife HOTEL SCHOOL SANTA CRUZ Avda. San Sebastián, 152

Duration: 30 horas

Capacity: Limited by order of inscription (Exclusive for clients of Mozo Grau)

Speaker: Dr. Alberto Manzano

  • Fundador y consultor de Plan Synergia. También es Licenciado en Odontología (2002). Compatibiliza su labor como consultor y coach de clínicas dentales con el trabajo como odontólogo en su propia clínica dental.
  • Titulado en Executive Program en Gestión y Marketing para clínicas dentales (2013).
  • Formación en varias escuelas nacionales e internacionales de gestión y dirección de clínicas dentales y marketing aplicado.
  • Persona encargada del área formativa de gestión y dirección de clínicas de la European School of Oral Rehabilitation Implantology and Biomaterials.
  • Socio del Club de Marketing del Mediterráneo.

Program:

Program:

16:00 h. Delivery of documentation.
4:15 a.m. WHAT IS OCCURRING OUT OF YOUR CLINIC AND WHY YOU SHOULD KNOW

  • Current situation in the sector: What is happening and why?
  • What is a commodity market and why should we fight it?
  • Why do patients buy?
  • Forms of business organization for a dental clinic. What is yours?

5:45 a.m. Coffee break.
6:15 p.m. The Explorer Code as a marketing tool for the clinic – Mr. Carlos Rumbado (Director of Area Code Explorer, Mozo-Grau)
6:45 p.m. WHAT HAPPENS WITHIN YOUR CLINIC AND HOW TO IMPROVE IT

  • Opportunity cost.
  • Pricing policy.
  • Schedule control.
  • Applied economics: the importance of comprehensive treatments.

HOW TO LINK THE “”IN”” WITH THE “”OUT””: COMMUNICATIVE TECHNIQUES AND SKILLS

  • Modern marketing.
  • Verbal and non-verbal communication with the patient.
  • Explanation of treatment plan.
  • Treatment of objections and discounts.

8:00 p.m. End of the course.

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