How to manage a successful dental clinic today – Tenerife
Date:
4:00 p.m. to 8:00 p.m.
Tenerife HOTEL SCHOOL SANTA CRUZ Avda. San Sebastián, 152
Duration: 30 horas
Capacity: Limited by order of inscription (Exclusive for clients of Mozo Grau)
Speaker: Dr. Alberto Manzano
- Fundador y consultor de Plan Synergia. También es Licenciado en Odontología (2002). Compatibiliza su labor como consultor y coach de clínicas dentales con el trabajo como odontólogo en su propia clínica dental.
- Titulado en Executive Program en Gestión y Marketing para clínicas dentales (2013).
- Formación en varias escuelas nacionales e internacionales de gestión y dirección de clínicas dentales y marketing aplicado.
- Persona encargada del área formativa de gestión y dirección de clínicas de la European School of Oral Rehabilitation Implantology and Biomaterials.
- Socio del Club de Marketing del Mediterráneo.
Program:
Program:
16:00 h. Delivery of documentation.
4:15 a.m. WHAT IS OCCURRING OUT OF YOUR CLINIC AND WHY YOU SHOULD KNOW
- Current situation in the sector: What is happening and why?
- What is a commodity market and why should we fight it?
- Why do patients buy?
- Forms of business organization for a dental clinic. What is yours?
5:45 a.m. Coffee break.
6:15 p.m. The Explorer Code as a marketing tool for the clinic – Mr. Carlos Rumbado (Director of Area Code Explorer, Mozo-Grau)
6:45 p.m. WHAT HAPPENS WITHIN YOUR CLINIC AND HOW TO IMPROVE IT
- Opportunity cost.
- Pricing policy.
- Schedule control.
- Applied economics: the importance of comprehensive treatments.
HOW TO LINK THE “”IN”” WITH THE “”OUT””: COMMUNICATIVE TECHNIQUES AND SKILLS
- Modern marketing.
- Verbal and non-verbal communication with the patient.
- Explanation of treatment plan.
- Treatment of objections and discounts.
8:00 p.m. End of the course.
